Want your content to stick in your audience’s head? Think about their brains first. To help, follow these seven neuro-writing techniques that will motivate them to read the content, keep reading, and ultimately take action.

Is your company’s LinkedIn presence a snoozefest? Wake it up with this advice to make it more human and less robotic. Then, it can rise above the millions of other boring pages, and more importantly, attract your target audience’s attention.